Interview- Ravish Mishra, Marketing manager, Parul University


Ravish Mishra is currently working with Parul University as Marketing manager. He has worked with companies like MGL ( Mahanagar gas Limited ) with the aim to find out people's perception towards the use of CNG in Mumbai area  and Suzlon India limited where he researched on solid waste management in Daman as a part of his CSR project. Let's talk with him to know about his findings-

Tell us about your research and contribution in the field of waste management.

Daman is costal area and Gujarat is dry state, so daily huge number of people across Gujarat visit Daman for drinks etc., this creates a huge amount of solid waste which comprises of bottles and cans, even polybags in this area.
Moreover Daman is only 15 Km from Vapi (A huge industrial belt) so huge amount of waste water also creates major pollution problem for the environment.
Problem even gets worse due to solid waste which many a times causes water drainage problem in canal,s which gives open invitation to water borne problems.
As far as our research is concerned our main aim was to educate people about the hazards of waste. We worked out possible ways by which we can use this waste profitably, or we can say the main aim of this study was how to convert waste into profitable business.
We also tried to make out waste management plan with the concern authorities but that plan does not work for us “as being a union territory decisions are taken from Delhi” this was what authority had stated to us.

What were the key findings in your research and what plans did you propose against harmful agents?

I can conclude from my studies that waste is waste if we waste it, but if it's management is done in proper manner it’s a huge business opportunity.
Other finding from the research can be summed up as follows:

·         People really don’t know difference in organic and inorganic waste.
·         Although people were aware about ill effect of waste, no one wanted to take proper steps for cleaning their surroundings.
·         Visitors and beer bottles were the major contributor in pollution.
·         Government although had proper equipment and adequate work force but they had the "chalta-hai" attitude. They did collected waste but they did not know what to do with that waste. They simply picked it from one site and dumped it to another site.

         
        We had limitation of time still we tried to help out in some simple ways:
We conducted awareness programs in schools, conducted small events as  in future students will be responsible to handle these. Prepared a profitable waste management business and submitted it to Suzlon authorities, they were pretty impressed by our plan but the last decision of its implementation is upto them. We studied various waste management technique used by other cities and suggested municipal commissioner to implement them

What, according to you, is the biggest obstacle in the process of waste management?

Biggest obstacle is but obvious people's attitude towards waste; if every one plans to keep his/her surrounding clean, world would be better and cleaner place. 

Waste management is more of a managerial process than a technical one. Your comment.

No, I think both are interconnected. Without technology we can’t even dream of management of waste, and if we cant manage waste then where can  we deploy our technology.
In simple words, waste management is nothing but managing waste technically.

What do you think can a layman contribute to enhance the efficiency of this process?
Just keep your own house and surrounding clean, don’t put waste on roads and all, and do not allow other to do so.

What do you think is the future of mankind in the context of waste?

See as the level of education and awareness will increase this problem will decrease. Yes, social media has to play an important role in this context. We have recently seen how there was decrease in 60% use of Chinese product this Diwali, although Chinese product are much more cheaper, all thanks to social media campaign against China.